100% Free Technical SEO Site Audit Checklist & Beyond

For those who want their website to rank high on Google, an SEO audit is a detailed review of your website’s performance and visibility to improve results. Use Google Search Console to monitor your CTR and check for indexing issues in the Coverage Report. Monitor loading speed, interactivity, and layout stability in tools like PageSpeed Insights. Core Web Vitals are a priority when analyzing page performance, but there are other areas to check to ensure your site delivers a fast and responsive experience.

• Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream.
• Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure.
• Tools like heatmaps and user surveys can show you what people really want.
• If you’re looking for a free site audit tool, SEOptimer is a great choice for you.
• Our team of award-winning SEO specialists features some of the industry’s best, which offers your company a unique advantage.

In some cases, this can even lead to highlighted search results, for instance, for products or ratings and reviews. An internal search feature is another important aspect of showing people around your site. Make sure that your search bar provides relevant results, especially on large websites. Otherwise, you end up with all these search pages with random typos in the search results. Don’t forget to monitor what people search for to inform your content strategy. Look for anchor text with generic phrases like “click here” and add these to a list of issues to fix after the audit.

How to Do an SEO Audit in 13 Easy Steps (With Checklist)

Optimizing these files, so they are configured appropriately, can have a huge impact SEO Anomaly on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports.

Or you can customize it further with the drag-and-drop tools. Looker Studio gives you the flexibility to choose how you want to set up your SEO reports. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.

The Third-Party Data Deprecation Playbook

The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Customize reports to your heart’s desire – change colors and fonts. Choose which checks and sections to show, and add custom content for that personal touch. A higher ranking in search results can have a ripple effect on your company.

Ontdek hoe je een SEO Audit uitvoert

Due to the algorithm’s ever-changing nature, spotting dips in organic traffic performance is essential to maintaining and growing visibility. To evaluate traffic, Google Search Console offers a free analysis tool. Navigate to the Search Results Report and select a period from the dropdown menu.