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It is a strategic process that helps website owners and marketers make informed decisions about content creation, optimization, and overall content strategy. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Organic Searches refers to unpaid listing in Search engine result page (SERP). These results are based on multiple factors such as keyword relevance, domain authority, page authority, backlinks. A search engine results page or SERP is a page that shows up when a user enters a search query.

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To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. When doing SEO for blog posts, you’ll want to add both internal and external links. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines.

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They use algorithms to index and rank web pages based on relevance to a user’s query, providing a list of results for users to explore. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.

It is important to use a variety of keyword themes in each header, when relevant to the section. This is especially important when it comes to rich snippets and it’s a great way to instantly boost your content to the top. Your content will do nothing for your SEO if it is not engaging, valuable, and attention-grabbing. There are endless amounts of content formats to choose from, but, in general, opt for a format that your target audience consumes regularly and that is sustainable for you to produce. In fact, using groups of related keywords will help give your content a better shot at positioning on Google as well as provide more opportunities to answer queries.

Search Engine Land and Search Engine Journal also frequently publish news. … Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community. Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely. As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things.

• Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog.
• Post your own project today to find the perfect SEO Expert for your needs and start reaping the benefits of an optimized online presence on Freelancer.com.
• Then, you can make an even better, more optimized piece of content.
• Like title tags and meta descriptions, OG tags provide information about the content shared on social media platforms.
• If you’re not a big brand with lots of authority, you probably won’t try to tackle this keyword.

Search engines look for on-page factors like topic relevance and metadata to determine the quality of your content and, in turn, where to rank your site in results pages. For me, this is link building—which is why I’ve written much of our content about this topic. Unfortunately, Google doesn’t exactly make this information accessible. So the best way to find keywords is with a keyword research tool like Ahrefs’ Keywords Explorer.

They are metrics that show how customers are interacting with your site. The primary keyword can also be used in 1-2 subheadings, as well as throughout the body of your blog. But, as we mentioned above, don’t overuse it or you could be penalized. The H1 tag is your primary header and as you write the content you can use H2, H3, H4, SEO Anomaly or H5.